Kamis, 20 Januari 2011

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  • Published on: 1602
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Minggu, 16 Januari 2011

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  • Sales Rank: #5100766 in Books
  • Published on: 1994
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Selasa, 11 Januari 2011

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  • Sales Rank: #10789494 in Books
  • Published on: 1877
  • Binding: Hardcover
  • 680 pages

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Minggu, 09 Januari 2011

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shows signs of wear and tear

  • Sales Rank: #1520976 in Books
  • Published on: 1932-01-01
  • Released on: 1932-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .86" w x 5.51" l, 1.08 pounds
  • Binding: Paperback
  • 388 pages

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7 of 7 people found the following review helpful.
Worth every penny
By jjollf
This is the first original English book I read in whole and I enjoyed reading it very much. Of course it is not enough to know America in such a short account. But for anyone as I was who is new to the States and its language, this book is a wonderful start. Its language is kinda poetic and fit for telling the westward stories that was before the big crash in 1929. Recommended for foreigners beginning to study English and History of the US.

0 of 0 people found the following review helpful.
Five Stars
By William S. Hart
a must read history book that's both entertaining and informative

0 of 2 people found the following review helpful.
Purchased for a friend
By Doak W.
I purchased this book for a friend and to date I haven't heard how he is doing with the book,

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Sabtu, 08 Januari 2011

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  • Sales Rank: #7564308 in Books
  • Published on: 1994
  • Binding: Paperback

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Rabu, 05 Januari 2011

[B684.Ebook] Download PDF TRIZ for Engineers: Enabling Inventive Problem Solving, by Karen Gadd

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  • Contains real, relevant and recent case studies from major blue chip companies
  • Is illustrated throughout with specially commissioned full-colour cartoons that illustrate the various concepts and techniques and bring the theory to life
  • Turns good engineers into great engineers.

  • Sales Rank: #463982 in Books
  • Published on: 2011-03-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.70" h x .92" w x 6.70" l, 2.35 pounds
  • Binding: Paperback
  • 504 pages

From the Back Cover
TRIZ for Engineers: Enabling Inventive Problem Solving
Karen Gadd, Oxford Creativity

"Karen Gadd has introduced this exciting modern approach to innovation to many companies.. I am very pleased that she has now captured the essence of TRIZ in this well-written and very readable book, with its colourful and amusing illustrations, making TRIZ accessible to an even wider audience."--Richard Parker, FREng, Director of Research and Technology, Rolls-Royce Group

TRIZ is a brilliant toolkit for nurturing engineering creativity and innovation. This accessible, colourful and practical guide has been developed from problem-solving workshops run by Oxford Creativity, one of the world's top TRIZ training organizations started by Gadd in 1998. Gadd has successfully introduced TRIZ to many major organisations such as Airbus, Sellafield Sites, Saint-Gobain, DCA, Doosan Babcock, Kraft, Qinetiq, Trelleborg, Rolls Royce and BAE Systems, working on diverse major projects including next generation submarines, chocolate packaging, nuclear clean-up, sustainability and cost reduction.

Engineering companies are increasingly recognising and acting upon the need to encourage successful, practical and systematic innovation at every stage of the engineering process including product development and design. TRIZ enables greater clarity of thought and taps into the creativity innate in all of us, transforming random, ineffective brainstorming into targeted, audited, creative sessions focussed on the problem at hand and unlocking the engineers' knowledge and genius to identify all the relevant solutions.

For good design engineers and technical directors across all industries, as well as students of engineering, entrepreneurship and innovation, TRIZ for Engineers will help unlock and realise the potential of TRIZ. The individual tools are straightforward, the problem-solving process is systematic and repeatable, and the results will speak for themselves.

This highly innovative book:

  • Satisfies the need for concise, clearly presented information together with practical advice on TRIZ and problem solving algorithms
  • Employs explanatory techniques, processes and examples that have been used to train thousands of engineers to use TRIZ successfully
  • Contains real, relevant and recent case studies from major blue chip companies
  • Is illustrated throughout with specially commissioned full-colour cartoons that illustrate the various concepts and techniques and bring the theory to life
  • Turns good engineers into great engineers.

About the Author
Karen Gadd has been teaching TRIZ and problem solving with engineering teams from major companies for over 13 years. Her mission is to make TRIZ learning straightforward and the TRIZ Tools easy to use. She has worked on nothing but TRIZ since discovering and learning its power to give us all the routes, to all the solutions, to all engineering problems.
In 1998 Karen started Oxford Creativity to concentrate on developing simple and practical TRIZ problem solving for the European market. Karen has taken TRIZ to major companies including Rolls-Royce, British Nuclear Group, Bentley Motors, BAE Systems, Nissan, Pilkington, Borealis and Sanofi Aventis. Oxford Creativity is now well established as one of the world's top TRIZ companies and has helped to make TRIZ well known and widely used throughout Europe and encouraged top companies to create expert TRIZ teams for innovative problem solving.
Karen studied Mechanical Engineering at Imperial College, and has an MBA from London Business School. After working in strategy and corporate planning in the City of London she returned to live in Oxford and was a tutor at Oxford's Business School the European School of Management ESCP-EAP (based in Paris, Oxford, Madrid and Berlin). From 1995-2002 she was a Governor of Coventry University. Karen's career has been dedicated to creating new enterprises which make a difference - she founded both MUSIC at OXFORD and the European Union Baroque Orchestra and ran both for over ten years and raised millions in corporate sponsorship to make their activities possible. These successful music organisations still flourish. MUSIC at OXFORD transformed Oxford's music scene and is now approaching its 30th season of top professional classical concerts. EUBO has celebrated 25 years of launching the careers of talented young musicians and has been so successful in its mission, that there are now former EUBO students in every major professional baroque ensemble in the world. Karen launched Oxford Creativity to make TRIZ accessible to everyone and transform and launch careers of TRIZ enthusiasts and champions. There are now thousands of engineers who have learned TRIZ from Karen and who intelligently daily apply TRIZ to solve difficult technical and scientific problems.
Karen is long married, has four children and three grandchildren lives happily in Oxford and the Lake District. Karen has recently become a director of the Orchestra of St.John's and concerts and singing are still part of her interests and activities.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Very easy to read!
By Jose J Valadez Posadas
I suggest to use this book as part of the basic package to start learning TRIZ. The cartoons make you smile, the writing style is like talking to someone, which makes it easy to read.

0 of 1 people found the following review helpful.
In depth explanation of TRIZ, but repetitive, wordy, redundant, and repetitive. Trimming would improve this book tremendously.
By Amazon Customer
I recently learned about TRIZ and purchased this book to develop a better understanding of the subject. While the book is sufficiently in depth, it is a torturous read. It is wordy, repetitive, and somewhat disorganized. More space is dedicated to describing (and justifying) what the book will be explaining than in the actual explanation. The same exact ideas, often word for word, are presented over, and over, and over, and... However, the real world examples of TRIZ application are most helpful, so much so I wish there were more of them, that each one presented was carried through to conclusion, and that the process was described in even greater detail. I learn more from seeing how something is done than by reading about how it should be done. The subject matter is interesting and I would have like to have learned how to apply TRIZ in real life (my ideal outcome), but I don't feel like this book alone has prepared me to do so. One last word of warning. Many of the cartoons and diagrams are not legible reading this on Kindle.

5 of 8 people found the following review helpful.
A modern and detailed text on TRIZ for technologist and beyond
By Herbert Roberts
I liked TRIZ for Engineers. As a practicing engineer for 20 years, and as a student of TRIZ for five years, I have read a wide range of text on classical TRIZ and higher levels of TRIZ approaches used in inventive problem solving. The book presents real engineering problems in short form scenarios and through case studies that include detailed notes on how to use a range of TRIZ tools to generate solutions. The example problems are engineering based, but less industrial focused, so the examples have a wide application to the engineering market and technologist new to the basic TRIZ concepts.

The book offers problem solving maps and algorithms that illustrate how the TRIZ tools presented in the chapters can combine to form larger algorithms. The solution maps present through out the chapters flow through the early phases of developing a problem statement, identifying which TRIZ tools fit the problem scenario and onward to developing and applying solutions. The book also offers color figures and tables, which compliment the text as it illustrates how TRIZ is used to model systems and analyze functions. Thematic cartoons are included, as the author notes to bring some levity to the educational process. In my opinion, the cartoons present a physical contradiction as a reader, as they both add and distract from the text and the more formal diagrams and figures.

The author emphasizes that TRIZ is a set of tools, which can offer more than one solution to a problem and that all solutions have some level of merit based on the users needs. This perspective is well supported in the book's classical TRIZ modeling examples. The later chapters include examples of the Traditional TRIZ 76 Standard Solutions, Substance-Field modeling, and ARIZ, which adds clarity to modeling problems with higher-level TRIZ tools. These advanced concepts discussions are supported with case study based examples. The book offers illustrations of blank worksheets that students can use as a reference to help analyze and execute the book's algorithms while problem solving. There are also chapters describing how the TRIZ concepts can be used to analyzing trends and inventing with TRIZ beyond the basic problem solving.

The best part of the book from my perspective is the text-based descriptions of creating a functional analysis model and developing solutions through trimming and substitution of the functional models. I complement Karen Gadd on her efforts to bring TRIZ to engineers, and will recommend the book to TRIZ novices and more experienced inventive problem solvers.

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Selasa, 04 Januari 2011

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The Botany of Desire, by Michael Pollan

The book that helped make Michael Pollan, the New York Times bestselling author of Cooked and The Omnivore’s Dilemma, one of the most trusted food experts in America.

Every schoolchild learns about the mutually beneficial dance of honeybees and flowers: the bee collects nectar and pollen to make honey and, in the process, spreads the flowers’ genes far and wide. In The Botany of Desire, Michael Pollan ingeniously demonstrates how people and domesticated plants have formed a similarly reciprocal relationship. He masterfully links four fundamental human desires―sweetness, beauty, intoxication, and control―with the plants that satisfy them: the apple, the tulip, marijuana, and the potato. In telling the stories of four familiar species, Pollan illustrates how the plants have evolved to satisfy humankind’s most basic yearnings. And just as we’ve benefited from these plants, we have also done well by them. So who is really domesticating whom?

Praise for the narrator: "Scott Brick uses his skill with expression…to produce an audible intoxication." ―AudioFile

  • Sales Rank: #3278 in Audible
  • Published on: 2006-05-23
  • Format: Unabridged
  • Original language: English
  • Running time: 534 minutes

Amazon.com Review
Working in his garden one day, Michael Pollan hit pay dirt in the form of an idea: do plants, he wondered, use humans as much as we use them? While the question is not entirely original, the way Pollan examines this complex coevolution by looking at the natural world from the perspective of plants is unique. The result is a fascinating and engaging look at the true nature of domestication.

In making his point, Pollan focuses on the relationship between humans and four specific plants: apples, tulips, marijuana, and potatoes. He uses the history of John Chapman (Johnny Appleseed) to illustrate how both the apple's sweetness and its role in the production of alcoholic cider made it appealing to settlers moving west, thus greatly expanding the plant's range. He also explains how human manipulation of the plant has weakened it, so that "modern apples require more pesticide than any other food crop." The tulipomania of 17th-century Holland is a backdrop for his examination of the role the tulip's beauty played in wildly influencing human behavior to both the benefit and detriment of the plant (the markings that made the tulip so attractive to the Dutch were actually caused by a virus). His excellent discussion of the potato combines a history of the plant with a prime example of how biotechnology is changing our relationship to nature. As part of his research, Pollan visited the Monsanto company headquarters and planted some of their NewLeaf brand potatoes in his garden--seeds that had been genetically engineered to produce their own insecticide. Though they worked as advertised, he made some startling discoveries, primarily that the NewLeaf plants themselves are registered as a pesticide by the EPA and that federal law prohibits anyone from reaping more than one crop per seed packet. And in a interesting aside, he explains how a global desire for consistently perfect French fries contributes to both damaging monoculture and the genetic engineering necessary to support it.

Pollan has read widely on the subject and elegantly combines literary, historical, philosophical, and scientific references with engaging anecdotes, giving readers much to ponder while weeding their gardens. --Shawn Carkonen

From Publishers Weekly
Erudite, engaging and highly original, journalist Pollan's fascinating account of four everyday plants and their coevolution with human society challenges traditional views about humans and nature. Using the histories of apples, tulips, potatoes and cannabis to illustrate the complex, reciprocal relationship between humans and the natural world, he shows how these species have successfully exploited human desires to flourish. "It makes just as much sense to think of agriculture as something the grasses did to people as a way to conquer the trees," Pollan writes as he seamlessly weaves little-known facts, historical events and even a few amusing personal anecdotes to tell each species' story. For instance, he describes how the apple's sweetness and the appeal of hard cider enticed settlers to plant orchards throughout the American colonies, vastly expanding the plant's range. He evokes the tulip craze of 17th-century Amsterdam, where the flower's beauty led to a frenzy of speculative trading, and explores the intoxicating appeal of marijuana by talking to scientists, perusing literature and even visiting a modern marijuana garden in Amsterdam. Finally, he considers how the potato plant demonstrates man's age-old desire to control nature, leading to modern agribusiness's experiments with biotechnology. Pollan's clear, elegant style enlivens even his most scientific material, and his wide-ranging references and charming manner do much to support his basic contention that man and nature are and will always be "in this boat together."

Copyright 2001 Cahners Business Information, Inc.

From Library Journal
Plants are important to us for many reasons. Pollan, an editor and contributor to Harper's and the New York Times Magazine and author of Second Nature: A Gardener's Education, muses on our complex relationships with them, using the examples of the apple, the tulip, the marijuana plant, and the potato. He weaves disparate threads from personal, scientific, literary, historical, and philosophical sources into an intriguing and somehow coherent narrative. Thus, he portrays Johnny Appleseed as an important force in adapting apple trees to a foreign climate but also a Dionysian figure purveying alcohol to settlers; tulips as ideals of beauty that brought about disaster to a Turkish sultan and Dutch investors; marijuana as a much desired drug related to a natural brain chemical that helps us forget as well as a bonanza for scientific cultivators; and the potato, a crop once vilified as un-Christian, as the cause of the Irish famine and finally an example of the dangers of modern chemical-intense, genetically modified agriculture. These essays will appeal to those with a wide range of interests. Recommended for all types of libraries. [For more on the tulip, see Anna Pavord's The Tulip (LJ 3/1/99) and Mike Dash's Tuplipomania: The Story of the World's Most Coveted Flower & the Extraordinary Passions It Aroused (LJ 3/1/00). Ed.] Marit S. Taylor, Auraria Lib., Denve.
- Marit S. Taylor, Auraria Lib., Denver
Copyright 2001 Reed Business Information, Inc.

Most helpful customer reviews

209 of 222 people found the following review helpful.
Some of the Most interesting Botany You'll Ever Read.
By Thomas Leo Ogren
Two different people sent me copies last week of Michael Pollan's book, The Botany of Desire. I'm a writer (Allergy-Free Gardening, from Ten Speed Press) myself and a lifetime horticulturist and I guess they figured I'd appreciate this book. They were right too. I found this book extremely hard to put down. Pollan is a writer first and a botanist second but he is remarkably observant about horticultural matters. He is also unusually talented at explaining complex ideas and he does so in a way that is fresh, fun, often funny, and suprisingly profound. Pollan's section on Johnny Appleseed alone is worth the price of the book. Here Johnny is a multi-dimensional character, one not just eccentric, but a shrewd fellow with great vision and considerable human frailty. The Botany of Desire is chiefly the history of the tulip, apples in America, cannabis, and the potato. This may not sound like the recipe for a really satisfying read, but in Michael Pollan's more than able hands, it certainly is. If you enjoy gardening, history, or just plain old very decent writing, I expect you too would appreciate this excellent book.

220 of 239 people found the following review helpful.
Plants and Humans Influence Each Other for Mutual Benefit!
By Donald Mitchell
"What existential difference is there between the human being's role in this (or any) garden and the bumblebees?" "Did I choose to plant these potatoes, or did the potato make me do it? With profound questions like these, Michael Pollan pollinates your mind with a new world view of our relationships with plants, one in which humans are not at the center. The book focuses on four primary examples of how plants provide benefits to humans that lead humans to benefit the plants (apples for sweetness, tulips for beauty, marijuana for intoxication, and the potato for control over nature's food supply). You will learn many new facts in the process that will fascinate you. The book's main value is that you will learn that we need to be more thoughtful in how we assist in the evolution of plant species.
The book builds on Darwin's original observations about how artificial evolution occurs (evolution directed by human efforts). So-called domesticated species thrive while the wild ones we admire often do not. Compare dogs to wolves as an example. Mr. Pollan challenges the mental separation we make between wild and domesticated species successfully in the book.
The apple section was my favorite. You will learn that John Chapman (Johnny Appleseed) was a rather odd fellow who was actually in the business of raising and selling apple trees. He planted a few seeds at the homes where he stayed overnight on his travels. Mr. Chapman had apple tree nurseries all over Ohio and Indiana, which he started 2-3 years before he expected an influx of settlers. Homesteading laws required these settlers to plant 50 apple or pears trees in order to take title to the land. And these apples were for making hard apple cider, not eating apples. He was the "American Dionysus" in Mr. Pollan's view. Apple trees need to be grafted to make good eating apples. Chapman's trees produced many genetic variations, which are good for the species. Apple trees became more narrow in their genes after other sources for alcohol and sweetness became available (from cane sugar). Now, the ancient genes of apple trees are being kept in living form from Kazakhstan, before they are lost due to economic development.
Tulips were the source of the famous Tulipmania in Holland. Rare colors occurred due to viruses. Those became extremely valuable during the tulip boom market in the 17th century. Now, growers try to keep the viruses out and we have much more dull, consistent species. We have probably lost much beauty in favor of order in the process.
The intoxicants in marijuana are probably caused by toxins that the plants make to kill off insects. Because the plant is a weed, it grows very rapidly. There is a hilarious story about the author's experiences in growing two plants that you will love. As the antidrug war progressed, marijuana became a hothouse plant and was bred and developed to grow much more rapidly under humid, high-light conditions indoors. You will read about modern commercial farms in Holland.
The potato story is the most complex. The Irish potato famine related to monoculture. The Incas had always planted a variety of potatoes to avoid the risk of disease. Now, biotechnology has added an insecticide to the leaves of potato plants, taking monoculture one step further. Interestingly, the insects are already becoming resistant to the insecticide. Are we building a new risk to famine with this approach? How will genetically altered potatoes affect humans? Is having consistent french fries at fast food places enough of an incentive to take this risk? These are the kinds of questions raised by this chapter.
Mr. Pollan has described a "dance of human and plant desire that left neither the plants nor the people . . . unchanged."
His key point is that we should be sure to include strong biodiversity in our approaches. Nature can create more variation faster than fledgling biotechnology industry can. Time has proven that biodiversity has many advantages for humans while monoculture has usually proven to have at least one major drawback. In reality, we can probably have both.
If you are like me, you will find Mr. Pollan's personal experiences with the plants and his investigations of the historical figures to be fascinating. He is a good story teller, and a fine writer.
After you read this book, take a walk through a park or a garden and think about Mr. Pollan's argument. Then consider how these principles can be applied to help ideas change, improve, and grow in more valuable ways.
Look at life from many different perspectives . . . and live more intelligently and beneficially!

84 of 92 people found the following review helpful.
Fabulous....
By Dianne Foster
Read this book and you may never eat a conventionally grown potato again. I know I won't. If I hadn't been a dedicated organic gardener for over 40 years, I would become one after reading THE BOTANY OF DESIRE. I find it incredibly puzzling that more people haven't bitten the organic bullet. I truly believe a diet of conventionally grown food can shorten your life and bring on all sorts of aches, pains, and illnesses you might not otherwise suffer. Organic gardening works and the stuff you grow is better for you. If you can't grow it, for goodness sakes, hustle on down to your closest Whole Foods store and buy it. Organic food may be more expensive than conventional foods, but in the long run you will save on medical bills.
Michael Pollen's book is simply the best set of gardening essays I've read in a long while, maybe ever. And that's saying a lot because I am a big fan of gardening books (I've reviewed over 100 of them for Amazon). I haven't read something so enjoyable since Henry Mitchell's columns and books. It's not often a book of garden essays can make you laugh (misadventures with Mary Jane), make you cry (one million Irish dead of starvation), make you angry (one million Irish dead), and make you smile (is there any tulip so lovely as `The Queen of the Night?'
Pollan covers four plants, Apples, Tulips, Marijuana, and Potatoes. His first chapter on apples, disabused me of all my notions about Johnny Appleseed. I had read Anna Pavord's book THE TULIP, so the tulip section of Pollan's book was the least interesting for me, although he added some interesting anecdotal information.
The best section of this book as far as I am concerned is the chapter on Marijuana. My husband is a substance abuse counselor and I recommended the chapter to him. It could have been titled, "Everything you ever wanted to know about Marijuana that they didn't tell you in medical school or criminology class." If you haven't yet decided the U.S. government officials who devised the war on drugs are nuts, read this chapter and you will become convinced. Drug war indeed!!! Didn't we learn anything with Al Capone??
The section on the potato plant is downright scary. Pollan's adventures with Monsanto are illuminating. Once again, the feds come out as the dumb bunnies. Or, maybe it's the elected officials and their appointees who won't let the EPA and USDA do it's job. The material on evolution in this section nicely complements Steve Jones' DARWIN'S GHOST. Monsanto is in the process of obtaining patents on natural substances and evolutionary processes that will affect the whole food chain-and the CEO says "trust me". Yeah, right.
Do yourself a favor, during the cold weather ahead. Curl up in an easy chair with a cup of tea and read this book. Whether you garden or not, you will love it.

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